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We provide a wide range of services: from creating a simple business card site to developing complex mobile custom applications.
Mobile development
One of our core competencies is mobile application development. This means that we receive requirements from you and completely create a finished product. From the development of ideas and documentation, we move on to design and programming, test, help publish the application on the App Store and Google Play, and also provide post-release maintenance.
WEB development
We develop web applications in .NET, php and Java, opening a limitless world of online solutions for our clients. Such programs are compatible with different devices and OS, do not require installation and allow you to work with comfort, wherever you are. We implement projects of any complexity: single-page and corporate sites, online stores, CRM and ERP systems, various services.

Native application and hybrid – what is it and what is the difference?

The active development of the mobile industry has raised the relevance of the question “Hybrid or native application?”. It will take a lot of time to review all the advantages and disadvantages of the proposed options, but you may not get an answer. To understand the specifics of a choice exclusively for your field of activity.


Already everyday life can not do without the use of applications. However, such software products may be accompanied by different purposes of use. One of the varieties is the native mobile application. He is characterized by his own characteristics, which we will analyze in more detail below.
What is a native mobile application? An application is one of the most common questions that arises when transferring your business to adaptation for mobile devices and tablets. This option is created, taking into account the specifics of a specific, pre-selected platform.
For installation, the OS memory of devices is used. You can download such applications from popular and frequently used stores: AppStore and Play Market. The native Android application has special specifics – this is the use and optimization for one operating system. Such products at the exit turn out to be more correct and faster in work.
The application will work harmoniously and efficiently with any applicable devices. This is argued for a simple reason: the native application on Android or IOS is developed using the “native” language of the selected platform.
If you install such entertainment, it will gain access to many services of the device. It can be a gallery, video files, a camera, a microphone, and even a calendar. For the convenience of the user, you can enable special notifications (push), which I will inform with the help of the access, we inform the device.
The development of native mobile applications is distinguished by the specifics of its development. And it’s also ready to “boast” a number of key advantages:

  • with proper development, you can achieve high speed and enough performance, which increases the demand for use by users;
  • high level security using similar software products;
  • from the side of developers a rather high payment is charged for the implementation of the delivered project;
  • provides a wide range of functionality;
  • can be used without a network connection and Internet connection;
  • for the end user, a convenient and easy-to-use application is obtained that will definitely be in high demand.

Before deciding to prepare for your goals a native mobile application, you should pay attention to several negative nuances:

  • low platform coverage;
  • development takes a lot of time and finance;
  • cosmetic goals are accompanied by the need for regular updates;
  • incompatibility with other operating systems.


A hybrid mobile application resembles a combination of web development and the previously described option. The result is a product that is issued under the guise of a native. The application can be safely found in the AppStore and Play Market. That allows you to install on any gadget.
Immediately there is a need to understand the key difference between a native and a hybrid application. It is worth mentioning the cross-platform of such a product. They can be installed exclusively with markets.
The hybrid application has the ability to offline update. Full-fledged work must necessarily be accompanied by a stable Internet connection. It is impossible to use the application without such functionality.
Many companies, regardless of their field of activity, tend to use just such a product. To explain this phenomenon is simple: a hybrid application includes the advantages of the native, associated with technological relevance. The native application is developed at a higher price, but pleases with a higher speed.
Opening the question from the side of connection with web development, the hybrid product for gadgets can also quickly “absorb” the necessary corrections. This limits the need to redeploy development to markets, eliminating errors first.
The prospect of developing a hybrid application also explains the ability to take into account the specifics of not one, but several platforms at once. So the problematic questions about the individual processes of creating a software product for the desired OS are immediately resolved. This factor often plays a decisive role in the selection.
When developing a hybrid application, the framework is taken into account. The productivity and usefulness of the product depends on the latter. Experts in this field of development focus on several more factors that decide the relevance of using a hybrid application:

  • need to reduce development costs;
  • if the goal is to create a simple interface and primitive animation;
  • you need the speed of creation, specializing in several platforms at once.

We systematize the obtained data on a hybrid mobile application in the following list of advantages:

  • reasonable development cost and quick implementation of the planned project;
  • cross-platform;
  • several developers;
  • availability of the offline update option.

And also the disadvantages:

  • the need for a stable Internet at work;
  • comparing with native, lower working speed;
  • lack of ability to use a wide range of visual elements and detail.


There are a fairly large number of native, hybrid and web applications available in popular markets. Each of them is distinguished by its special functionality, which will undoubtedly affect the number of potential users of your application and, accordingly, sales growth. Read more about how this affects the sale of services and products of your business in the article. For a complete picture and understanding of all the differences, we recommend that you familiarize yourself with examples of each option.


“Shazam” is the first example that is popular with gadget lovers. With this application, you can identify and receive information about a song that is playing on another device. It can be easily installed from the store, working in the application uses Internet access. And you also need access to an additional phone server – a voice recorder that allows you to determine the musical composition to search for relevant information.

“Instagram” is one of the most popular social networks, which is in demand among different age categories of users. The key differences of the application, which characterize it as native, are the ability to install from the AppStore and Play Market. As well as the need for an Internet connection, the use of gadget software (camera, number book, geolocation). If necessary, the ability to configure push notifications is available.


“Heart Camera” is an application that is adapted for iOS. It is used to decorate and “revive” photographs. There are many filters, stickers and other add-ons that are in demand among mobile processing enthusiasts. You can download the program quickly using the store. For full-fledged work, a mobile phone camera is used, and as an addition, push notification settings are available. If you want to share the processing results on social networks or instant messengers, you can connect the Internet to send images (the rest of the functionality works offline).

TripCase is a unique hybrid mobile application that provides access to travel planning. Many features are available to quickly pack things and even order tickets. Loads standardly using markets. To work, you need to check a stable Internet connection. If desired, push notifications are configured. It is also worth emphasizing the importance of access to phone features such as cellular communications and geolocation.


We figured out that this is a native application and a hybrid one. To put a decisive point in choosing the right model, you need to clarify the nuances of development. First, we will analyze the general algorithm for developing mobile applications, and then we will analyze the nuances of each of them.

The general algorithm is the following chain of measures:

  • Preparation. Familiarization with a brand, company, organization or individual who is interested in implementing their project as a release of a mobile application is being carried out. All the necessary information about the activity is structured and the common goal of future development is formed.
  • Preparation of the prototype. Before starting development, everything needs to be fixed in the “draft” version not on paper. A technical task is being prepared with a detailed description of each working moment (from minor functions to animation and media saturation). A prototype is being created with the transfer of the project to a mobile device. Errors and omissions, if any, are recorded. And also the first stages of design creation are held.
  • Implementation of a planned project. After taking into account all the specifics, the release of a new software product for gadgets is carried out. At this stage, the API specification is written, the screens are described, programming is carried out (choosing a language for the necessary operating system), a test period for evaluating the effectiveness. As a result, the mobile application is released in production.


Considering the nuances of developing a native application, they focus on the programming language used. For example, for the iOS platform, it is relevant and correct to use Objective-c (Swift is less common).
If you look at the development process on the part of the user, then the native mobile application can act as a professional development of a cross-platform version of the program. A more intuitive interface stands out. The so-called “native usability option.”
UI / UX is the combination that is most effective when implementing a project in order to create a native product. The designer is ready to correctly determine which UI approaches will “delight the eye” of the user, taking into account the specific operating system.
So some chips are taken into account for a more comfortable use of the proposed functionality. For example, it’s relevant to use the return button on the Tab Bar button located on gadgets of the IOS system. As a result, the user can fully use the native mobile application, which will intuitively interact with the features of the interface.
Turning to the mobile application development site for Andorid and iOS, you can find out more about support about the nuances of developing certain applications.


In this case, the use of the native environment goes by the wayside. And the first, in turn, will include the use of web technologies. The output is not a whole page implementation, but a stand-alone application. The latter is served in an updated “wrapper”, which has a separate icon and implies the presence of the installation process.
Cross-platform engine developers often come across native mobile apps. This is due to the web browser function, which works equally efficiently on several mobile operating systems. So you can run applications using different systems. This will not cause difficulties.


Understanding the features of the application implemented during development, you can quickly determine and decide for yourself a hybrid or native application will be beneficial. In this case, several factors are taken into account at once: the cost of the development itself, the aim pursued, the need to work on several platforms, and, of course, the target audience.

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