Today the world is changing rapidly and the rules for attracting customers are changing rapidly. Contextual advertising, SEO-promotion, work with social networks – all this is important. But there is still advertising on TV, print media, PR, email newsletters, building loyalty systems. All this also brings customers. But how to understand what to focus on, where to spend the budget and how to tune out from competitors?
A business strategy helps to understand what you as a business owner do and what you do not do to achieve the result you need. A marketing strategy helps to understand exactly how and due to what you will receive customers for your business. And what will you do with them later to keep them.
That is why, before you start spending money on advertising, you need to think through the marketing strategy of your company. When working with you, I will use my experience over the past 10 years and my knowledge. And I studied a lot all these years in parallel with work.
I will analyze your business under the microscope together with you, I will choose the segments of buyers with whom we will work, I will help find what will distinguish you from competitors (and save money on advertising), I will develop advertising creatives, a content plan for social networks and a blog, I will choose promotion channels and I will do many other useful things that will help you attract customers at a lower price than your competitors do. Then you can implement this strategy yourself or with my help. Today I work with experienced professionals who can effectively implement the strategy I have developed.
Projects I have worked with over the past couple of years:
- Development of a marketing strategy, setting up contextual advertising and maintaining social networks for the school of online painting training;
- Maintaining nets and targets on Instagram and VK for a yoga studio;
- Maintenance of social networks for a cosmetology clinic;
- SEO-promotion of a company selling heating and ventilation systems;
- Development of a marketing strategy and setting up contextual and targeted advertising for an offline center for learning a business strategy;
- Setting up and maintaining contextual advertising for the company to install suspended ceilings;
- Keeping Instagram and setting up targeted advertising for the wedding photographer;
- SEO-promotion of the company selling New Year trees;
- Setting up and maintaining contextual advertising for an online store of construction tools;
- Maintenance of social networks of the restaurant;
- Maintaining social networks and setting up targeted advertising on Instagram and VK of the nail salon;
- Development of a marketing plan and setting up contextual advertising for a company selling b2b equipment;
- Setting up and maintaining contextual advertising for the online plumbing store;
- Development of a marketing strategy, setting up and maintaining contextual advertising, maintaining the social networks of a trainer for public speaking;
- Maintaining social networks and setting up targeted advertising for an IT startup;
- SEO-promotion of an online store of garden equipment;
- Setting up and maintaining contextual advertising for a design studio;
- Maintaining Instagram and setting up targeted advertising for the artist;
- SEO-promotion of a site for renting commercial real estate
- Setting up and maintaining contextual advertising for an IT company.